THE CHALLENGE
In the banking market which is driven by Big-4 Banks with their Huge Business Size &
Absolute Trust, how a Non-Big4 Bank breakthroughs the competition to
not just win TRUST, but also LOVE
CREATIVE APPROACH
Whereas other competitors try to reach customers with attractive numbers or
typical financial stories, we try to gain TRUST with AUTHENTICITY
Trying to be distinctive but still widely-relevant, we find the
UNIQUE STORIES with COMMON WORRIES of real people
to make customers see themselves in the stories and inspired by the brand spirit
CREATIVE IDEA
Techcombank Inspire
A BANK WORKS THE HARDEST TO LET
YOU LIVE THE FULLEST YOU
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